Tinplate Packaging go to Hollywood

AJP Online: "Media packaging has to add value to the DVD purchase. It needs to create an experience and make the product a must-have collector’s item. The humble mass-produced disk can be turned into a prize possession through impressive packaging.

Increasingly the market has recognised that tinplate is a dynamic packaging solution. Tinplate boxes and cases can provide very unusual DVD packaging. Tinplate is highly flexible so that designs can accommodate multiple disks or box sets, they can be dramatically over-printed and embossed. Tinplate products can be formed into a huge number of shapes, sizes and formats. This makes them ideal for the presentation of collections and special release box-sets which need to be functional, attractive and built to last. Tin has also deftly solved the other great issue facing media packaging: the environment."