Packaging still key, says brands

 packagingnews.co.uk: "The importance of packaging in the marketing mix remains as strong as ever in the difficult economic climate, according to the latest Packaging Innovations Report from trade show organiser Easyfairs, produced exclusively for Packaging News.

Standing out from the crowd is still the most important consideration for new product development and the majority of brands recognised that packaging played an invaluable role in their company's success.

But, while the green agenda remains a key driver in the FMCG sector, brand owners expressed concern at being unable to find packs that were both commercially viable as well as environmentally friendly."