Think Eye-Tracking creates online packaging game

packagingnews.co.uk: "Think Eye-Tracking has developed a web-based game that simulates the experience of shopping and tests the efficiency of packaging designs.

The program allows users to shop online in a 3D environment, while the system logs where the user has travelled and what they have picked up and purchased.

Reading-based research firm Think Eye-Tracking has developed the game as a tool for testing packaging design and store layout, to highlight products that would benefit from eye-tracking."