Weidenhammer's reinvention of the can on supermarket shelves

Materials Handling World: "Weidenhammer Plastic Packaging, the relatively new plastics division of the Weidenhammer Packaging Group, introduced its world first PermaSafe concept at FachPack in 2007. As a 'reinvention of the can,' this innovative plastic packaging solution for sterilized and pasteurized food products is designed to compete with conventional glass jars and tinplate packaging.

At the same time, PermaSafe offers more creative options for marketing processed foods. Parallel to FachPack 2009, the first product packed in PermaSafe was launched on the market: Muller's Hausmacher Wurst will be selling its 'Heideverfhrung' sausage specialty in a PermaSafe package. This new Muller's product is primarily aimed at younger consumer groups. The innovative Weidenhammer packaging solution is a key element in the marketing concept."